"I believe black is a classic, punk, and standard color that suits any skin tone," says Reo Yoshida, describing the black version of "PC SASHIKO," which is being unveiled for the first time. PORTER CLASSIC 's pop-up shop "SASHIKO LOVE 2" has appeared at Isetan Shinjuku Store, Men's Building 1F = Promotion. We spoke with Mr. Yoshida about his deep love for "sashiko" embroidery.

Reo Yoshida, PORTER CLASSIC

In order to pass on the art of sashiko embroidery to the next generation, challenges are necessary.

ISETAN MEN'S net (hereinafter IMn) is holding its first pop-up shop in about a year since last November, and this time, the black version of "PC SASHIKO" will be making its debut.
Reo Yoshida has been working on sashiko embroidery for over five years, and black is a color he has always wanted to try from a craftsmanship perspective. When we actually made black, we found that its advantages and disadvantages were completely different from blue, which was a learning experience for us.

IMn's "PC SASHIKO" collection in black includes jackets for men, women, and children.
Yoshida: Our keyword is "the next generation," so we want children to experience wearing sashiko from a young age, and we also want our own daughters to wear the things we think are good. The price is a little high, but the fact that the child's own children can wear it is also part of the charm of sashiko.


An interior design that expresses the dark and heavy color "black" in a warm way.

IMn: What is the concept behind the interior design of this pop-up store?
The photograph at the back of the Yoshida store is a scene from a Paris department store during World War I, showing someone doing needlework inside. When I found this photograph, I thought, "This is it!" Black is a dark, heavy, and formal color, but when I considered how to express it in a warm way, I thought this photograph was the only option. The store also displays portraits of PORTER CLASSIC family wearing sashiko embroidery.


IMn: What kind of response did you get from last year's pop-up at Isetan Shinjuku Store, Men's Building ?
Yoshida: We're a small company, so small that we can call our staff family, but last year we were given an opportunity and a wonderful stage was prepared for us. And now, with this second project, all of our staff, including the artisans, want to give back to various people and bring joy to our customers. I also hope to offer something inspiring through our sashiko products.


Pay attention to the diverse designs that are unique to "black," a color that has been in development for many years.

What is the appeal of working with your hands for IMn Reo?
I believe the charm of Yoshida's handcrafts lies in the "thoughts" and "heart" that are poured into them. The act of a mother sewing up a torn piece of clothing is the origin of sashiko embroidery. You will feel the soul in every product here, and the feelings of the maker are reflected in each item.

IMn This time, there's a wide variety of designs, including items that can be worn by three generations of a family, as well as men's rider jackets.
Since starting Yoshida PORTER CLASSIC , I've wanted to express the essence of rider jackets and classic women's jackets. And this time, by making black the theme, I think that design came to fruition naturally.

Katsuyuki Yoshida, PORTER CLASSIC

IMn will be hosting a trunk show by Katsuyuki and Reo on Tuesday, January 3rd.
Yoshida: As we welcome 2017, Katsuyuki and I will be serving you. Above all, we want to express our gratitude to our customers. Furthermore, since it's the first day of sales, we will be announcing the "Isetan Special Super Nylon." Please look forward to this bag as well.


The "black" of PORTER CLASSIC symbolizes the second chapter of their manufacturing.

Buyer Shinya Kaneko said, "Our first pop-up last year was the unveiling of sashiko embroidery that took five years to create, and it was well-received by many customers, not just fans of PORTER CLASSIC . We also heard stories of the seamstresses and artisans who actually created the items being moved to tears when they were unveiled at Isetan Shinjuku Store, Men's Building ."

This time, we're focusing on "black," which has a different worldview from the warm, folkloric navy. We're expressing the various facets of black—formal, rock, punk, and more—through men's rider jackets and jackets that mothers and daughters can wear together, showcasing the design variations unique to a brand spanning three generations. Furthermore, there are one-of-a-kind shirts with new sashiko embroidery designs, so please take a look."

"SASHIKO LOVE 2"
□December 26th (Monday) - January 10th, 2017 (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)