[Feature] What's the must-have item this year? Men's department buyers select down outerwear suitable for business wear.


From left to right: Nobutomo Shibata, Yosuke Imaizumi, Yuki Yamaura
Buyer's suggestion: Is down still in season this winter?
Shibata Nobutomo : It's gotten much colder now that November has arrived, and the long-range winter forecast says it will get colder the further west you go, but is your down jacket still good enough for this year?
Yuki Yamaura: Compared to last year, down jackets have recovered and are becoming popular again.
Imaizumi Yosuke 's down jackets come in a variety of designs, and their advantage is that you can easily throw one on when you feel a chill.
Shibata: With functional underwear becoming so widespread, the way we dress, especially in casual wear, will change dramatically. This season, there's an increased variety of down jackets that are the "face of the brand," so I think you'll definitely find the type you're looking for.
Yamaura Down jackets were originally functional sportswear, but it's true that this season the designs have diversified to include everything from dressy to casual styles. The manufacturer is clearly putting a lot of thought into this.
Shibata : By all means, choose your "top pick down jacket of the year" now, while we still have a full range of sizes and colors available, before winter truly sets in.
Imaizumi: Whether you want to wear it over a suit or jacket, or layer it over a knit or cut-and-sew top, try out various "on-trend sizes" for this year. The best part of wearing a trendy outer garment is to enjoy it from early on.
MooRER “Ciro” 194,400 yen
■ Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
A stylish down jacket that can be dressed up.
At Yamaura , we'll be introducing down jackets for this winter from the International Luxury section on the 4th floor Isetan Shinjuku Store, Men's Building . Our top recommendation is MOORER, popular for its dressy feel. There aren't many down jackets that have a sophisticated design that appeals to stylish older men. MooRER is a sure bet for adult men who prefer to wear Italian handmade suits and cashmere knitwear.
Imaizumi MooRER is the best choice for those who like Cruciani or INCOTEX and want to wear down jackets in a sharp, sophisticated way.
In terms of floor-by- floor selection, the 4th floor features dressy down jackets, the 6th floor has many trendy, glossy down jackets, and the 7th floor offers down jackets that are more like high-performance gear.
Shibata: Indeed, MooRER 's down jackets have evolved to be worn over other jackets. The biggest challenge and issue in down jacket design is "how to design the down packs." The vertical down packs that MooRER uses are unique and look fresh. I think that also connects to its Italian style.
MooRER (left): "Maurice" 205,200 yen , (right): "Philippe" 275,400 yen
■ Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
If you're someone who usually wears jackets and is looking for a down jacket, MooRER is the perfect choice.
Yamaura MooRER is a luxury outerwear brand founded in Verona, Italy. Committed to "MADE IN ITALY," they impose strict standards on all materials, including down, and create each and every part without compromise.
Shibata : It has the kind of vibe that wealthy Europeans would wear to a ski resort.
Yamaura's popular model is "SIRO," and as Shibata mentioned, the down packs are arranged in a vertical shape, a design carefully calculated to make the wearer look slimmer. The use of rabbit fur and the range of colors are sophisticated, and attention to detail is evident in the buttons and zippers.
What kind of image do you associate with Imaizumi's style?
Yamamura : It's definitely an outer garment for dressing up. My image of it is a stylish down jacket chosen by someone who wears brands like Belvest or LARDINI . Also, the "MORRIS" model, which is longer than the "Siro" model, has a length that completely covers the hem of a jacket, giving it a more elegant look. And the "PHILLIP" model features a sporty design using long-pile wool material.
Shibata: In particular, the longer length of the "Maurice" jacket gives the impression of being able to be worn smartly even in business settings.
Imaizumi's "Shiro" and "Maurice" are double-breasted, so they offer excellent warmth, and the silhouette that follows the body is truly magnificent.
HERNO "Laminar" 99,360 yen
■ Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
The appeal of HERNO 's "Laminar" lies in its wide variety of designs.
When it comes to down jackets on the 4th floor of Shibata , HERNO is a must-mention.
Yamamura : "Laminar" is a staple for businessmen, but every season new designs are released, and of course it is highly functional, but when you wear it, there is always something that makes you think, "Oh, that's thoughtful."
Imaizumi HERNO has many female fans. When I'm in the store, I often see women recommending this brand to their husbands, saying, "This brand is great, why don't you try this one?"
Yamamura: As you know, HERNO is a prestigious coat brand that is a member of the Classic Italian Association, but they also make some quite innovative attempts with down wear, and as a buyer, it is one of the brands I look forward to every season.
HERNO is synonymous with high-end down jackets in the modern era, as Mr. Imaizumi mentioned. It has many female fans, and when comparing "dressy coats and functional outerwear," HERNO is often chosen when a gear-oriented perspective is included.
Yamamura: Today, I'd like to introduce the "PI051UL (Laminar)" stand-collar down coat, my top pick for under 100,000 yen. The outer fabric is waterproof GORE-TEX, and it's an outer garment that combines functionality and fashion with high-quality down material. The minimalist design, such as the waterproof tape, within its urban look is also one of the secrets to its popularity.

HERNO "Sette Denier" 87,480 yen
■ Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
I wore a Chesterfield coat on my business trip, and found a packable down jacket to be comfortable at my destination.
Mr. Yamaura Shibata, are you familiar with HERNO 's "7 Denier" series?
Shibata : This series is thin, light, and warm—a perfect example of excellent down.
This down jacket uses a special, ultra-thin 7-denier nylon fabric in the Yamaura fabric, and the down is filled using an injection molding method, resulting in an incredibly light and warm garment. It's a down jacket that truly embodies the pinnacle of modern materials.
When I travel abroad or to northern regions, I wear a Chesterfield coat, but having this in my bag is really convenient.
Imaizumi's comments really reflect his personal experience (laughs). Its practicality is amazing, especially when you're just going out for a meal while you're there.
Shibata: If it's a really cold night, you could even wear it under a Chester coat.
Yamamura: Even when rolled up, it quickly returns to its original shape, which shows the quality of the material. It's highly practical, and they also offer trendy colors, so you'll want several!
View TATRAS products on the Isetan online store.
TATRAS is a brand that embodies the current trend in down jackets.
If you go up from the 4th to the 6th floor of Yamaura , you'll find a selection of down jackets that are on-trend and have a glossy finish.
Imaizumi : The representative brand is TATRAS . Based in Milan, Italy, TATRAS quickly established itself as a staple brand for down jackets with its functional, sophisticated, and unique down jackets.
What I find impressive about Shibata TATRAS 's down jackets is the exquisite balance of down pack volume. Despite being a brand that prioritizes silhouette, they are truly skilled at adjusting the amount of down.
To put it in extreme terms, the amount of down packing increases as you go higher, from the 4th floor to the 6th and 7th floors.
Shibata : That's exactly right. On the 7th floor is "Team Panpan" (laughs).
The 7th floor of Yamaura has many gear-like items made with down, so there's a lot of down filling.
TATRAS "Domizano" 118,800 yen
■ Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
Imaizumi: Today I'd like to introduce TATRAS ' new model, "DOMIZIANO," an Isetan Men's exclusive down blouson, which uses wool from Botto Giuseppe, a fabric manufacturer in the Biella region of Italy. It's been selling extremely well this season.
Yamamura TATRAS is a brand that is gaining momentum even within the 6th floor, which is the contemporary casual section where trends are the most important factor.
It has a classic look, but the double zipper and the vertical slits on the zipper add to the design, and the sparkling effect gives it a glossy finish. I think it's a good deal for 110,000 yen.
In addition to the tight silhouette that is characteristic of Imaizumi TATRAS , the length just barely covers a jacket, making it popular as a down jacket for business casual wear.
Yamamura TATRAS is also a brand that appeals strongly to women, but it has a different customer base than HERNO , and it's a down jacket that symbolizes the 6th floor.
Monobi Down Coat 95,040 yen
■ Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
Buy it this year! MONOBI's down coat is incredibly easy to use.
Shibata: This MONOBI down coat is also under 100,000 yen. That's cheap.
Imaizumi Monobi is an outerwear brand launched in the fall/winter of 2014 by the Italian fabric manufacturer "BESTE". It is a collaboration with a designer who works on a New York-based sportswear brand, and the products are very functional and well-designed.
It's unusual that Yamamura's shirts have raglan sleeves, even though set-in sleeves are easier to make.
All items from Imaizumi Monobi are waterproof, windproof, breathable, and heat-retaining, and although they are filled with down, they are made lighter by using heat sealing instead of stitching.
This is perfect for customers who prioritize functionality after the Shibata Trend.
Because it's made with Imaizumi 's high level of technical skill, it's simply the easiest to use.
Yamamura: I chose this from a casual perspective, but it can also be worn for business occasions, and its high versatility means it can be used as outerwear in any outfit.
I recommend this outerwear piece from Imaizumi , as it combines functionality with fashionable design. This year's price is truly affordable, so please give it a try.
Markaware Inner Down Vest 33,480 yen
■ Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
My top pick for an inner down vest this year is MARKAWARE.
When wearing an Imaizumi cotton long coat, if you feel a little chilly, a lightweight, non-bulky inner down vest is incredibly useful.
Shibata : So-called "mid-layer outerwear," the kind worn between layers, is in high demand this season. On the 7th floor, we're seeing a lot of customers saying, "I have a coat I want to wear, so I'll layer a vest over it." The key words for mid-layer outerwear are "lightness, thinness, and resilience."
Imaizumi : The Markaware down vest perfectly embodies those keywords, using Polish white mother goose down. The nylon is soft and durable, made in Japan, and what's particularly noteworthy is that the down was made by NANGA, a Japanese sleeping bag manufacturer. I think this is a choice that is especially fitting for an inner down vest with strong gear-like elements.
Yamaura down jackets are known for their excellent quality and resilience, and this down vest is particularly outstanding. It's also packable, and the playful design with its symbolic markings adds to its charm.
Imaizumi: This vest is another great companion for me when I go on business trips. The lack of a collar makes the V-zone look good, and it can be styled in a wide range of ways. This down vest is an Isetan Men's exclusive, which focuses on the glossy lining of the regular model and uses the lining as the outer fabric, and it comes in three colors.
Summer Down Jacket 86,400 yen
■ Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual
Down jacket suitable for both outdoor activities and business.
If the 6th floor of the Isetan Shinjuku Store, Men's Building offers down jackets that are "casual but can also be used for business," then the 7th floor is filled with down jackets that will keep you warm no matter where you go.
As Shibata mentioned, authentic casual wear is all about "teamwork." It has the ability to maintain your usual performance even at high altitudes and high latitudes. With that in mind, this time we'll introduce down jackets that can also be worn for business. First up is SAMAS, an outerwear brand born in northern Italy that balances a sense of gear and a touch of elegance, even on the 7th floor.
For people in their 50s who used to ski, the name Yamaura Samas is a nostalgic brand.
Shibata's collection first appeared at the Isetan Shinjuku Store, Men's Building last year, and some customers were delighted to see it again. Currently, with a Japanese director joining as a pattern maker, the fit has been dramatically improved, making it a popular outer garment that can be worn over a jacket or even as a jacket substitute.
Imaizumi: Even though they both have the same glossy finish, the 6th floor fans seem to prefer monochrome, while the 7th floor gives the impression of being for those who like a "gimmicky" feel.
Shibata: This SAMAS Isetan Men's exclusive outerwear is under 100,000 yen and I recommend it to sophisticated adult men. It's available in sizes up to men's super sizes, so please enjoy it as a down jacket that can be worn as an alternative to a regular jacket.
CANADA GOOSE "Chateau" 99,360 yen
■ Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual
This year, CANADA GOOSE has chosen model "Chateau"!
Yamaura : Well, the 7th floor is where CANADA GOOSE is located, right?
Shibata : Yes, this year, for fans of the "Jasper" model, I recommend the "CHATEAU," the predecessor model to the Jasper.
Imaizumi's "Jasper" became a universally popular item thanks to its pattern tailored for Japanese people.
View CANADA GOOSE product list on the Isetan online store.
Shibata's "Chateau" model was created by scanning the body shapes of 40,000 Asians to develop its pattern. It's a fusion fit reissue model with almost the same length as the Jasper, but the Chateau actually has a slimmer bust than the Jasper.
Is Yamamura's chest area thinner than Jasper's?
Shibata : Yes, this one is slimmer. Furthermore, the chin warmer area around the neck has been changed to a cleaner material, making it a more stylish outer garment.
It also comes with Imaizumi 's signature coyote fur, so this is sure to sell well.
Shibata: Next year, we're planning to offer a special collaboration project with Isetan at "Chateau," so please look forward to it.
Duvetica "Vegatre" 139,320 yen
Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual
If you're buying a DUVETICA blanket from a business perspective, the "VEGATRE" model is the one to choose.
While Duvetica is also a popular choice for Shibata Down jackets, for business attire, the third-generation model of the legendary "VEGA," called "VEGATRE," is the one to choose.
The Yamaura Vega has always been a popular entry-level model from Duvetica.
Shibata: The key feature of the "Vega Trainer" is definitely its "sports-rich" design. It's a复刻 (reissue) model that has been updated with a revised silhouette, details, and amount of down filling of the Vega, resulting in an overwhelmingly light and high-quality product.
Imaizumi's dress is short in length, but the silhouette is beautiful.
By toning down the sheen and enhancing the quality of the fur, this jacket pairs exceptionally well not only with dark suits but also with rich materials like white corduroy in winter. Its light weight relative to its volume makes it perfect for businessmen who are constantly on the move. It's also a lightweight outer garment that won't take up much space when traveling.
We've introduced the down wear available on the 4th to 7th floors of the Yamaura Isetan Shinjuku Store, Men's Building . Understanding the differences between each floor will make your shopping experience even more enjoyable.
Imaizumi: That's right. Outerwear makes up a larger proportion of winter clothing, so it's definitely the main focus of winter outfits. Please enjoy your favorite style.
Shibata: Take a look at the down jackets you currently have in your closet, and try evolving your favorite style or challenging yourself with a completely different style. I hope you'll enjoy new styles this winter with down wear, from business to casual.
*All prices include tax.
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