With temperatures dropping sharply, scarf sales are ahead of schedule this year. November is the perfect time to buy, as there's a wide variety of colors, patterns, materials, and lengths available.

Chida Azusa, the stylist in charge of seasonal accessories and jewelry on the first floor Isetan Shinjuku Store, Men's Building recommends, "When the daytime temperature is around 15 degrees Celsius, sweaters start selling well, and the same goes for scarves. Popular brands like JOHNSTONS and DRAKE'S are frequently requested by customers. Also, in terms of trends, check patterns that are 'very British' and those with a certain amount of volume are popular."
This time, we'll introduce five brands that offer the latest scarves.

Furthermore, be sure to check out the video explaining how to tie a scarf, and enjoy creating a wonderful winter look!
[Q&A] Isetan Shinjuku Store, Men's Building stylist teaches "scarf tying techniques"

For ultimate comfort and warmth, choose Johnstons cashmere scarves.

"This year's color trends include popular shades of gray, charcoal, and classic navy. Adding a pop of color to autumn and winter outfits, which tend to be dark in tone, and incorporating a lighter tone into the V-zone will brighten up your face," he commented.

First, for those looking for a choice that's easy to use in business settings , I recommend Johnstons, made in Scotland. They come in both checked and solid colors, and their moderate width means they fit perfectly into the V-zone of a suit and don't feel bulky even when a jacket or coat is buttoned up, making them a popular choice.

Johnstons Scarf (Checked/Solid) 24,840 yen View product in online store

"This slim, smart scarf is 180cm long, so it folds up compactly and fits in a bag, making it convenient to carry around and ensuring you never forget it when you go out. It's a Johnstons bestseller."

In addition, a larger size (35 x 190 cm) is also available. This larger size is lightweight, making it ideal for the so-called Milanese wrap (Pitti wrap). Please consider using this length of scarf when you want to add volume around your neck.

Johnstons Scarf, Large Size (Checked & Solid Colors) 34,560 yen View product in online store

Johnstons is a long-established knitwear brand founded in northeastern Scotland over 200 years ago. They specialize in high-quality fibers such as vicuña and cashmere, and handle everything in-house, from raw wool to spinning, weaving, and knitting.
It's a popular brand among women, and many women give it as a gift to men. It's especially popular with those who want to give a slightly oversized, high-quality scarf.

Two pages later, we present a lifelong scarf in a beautiful color that will make you fall in love at first sight.