Sports fashion, health & beauty for urban dwellers. Fashion in sports. Sports in everyday life. Only by enhancing both your captivating inner beauty and your physical beauty can you discover the best version of yourself!


With the Rio Olympics, which were filled with joyous celebrations, now over, Tokyo will take center stage in the global sports scene in 2020. In Japan, it is expected that the spirit of sports will grow even stronger, and that this will also lead to increased health awareness and a re-evaluation of daily lifestyles.

In recent years, "well-being" (a healthy way of life) has been gaining attention, aiming to improve both the inside and outside of the body through sports, becoming "stronger, newer, more beautiful, and healthier." Isetan Shinjuku Store will be holding an event called "My Wellness Life at Isetan" from Wednesday, September 7th, focusing on the wide range of possibilities that sports can bring to fashion and life, using "sports x fashion x beauty and health" as its theme.

The main venue will be the event hall on the 6th floor of the main building, where the latest items for clothing, food, and lifestyle will be gathered and presented in one place. In addition, talk shows and sports experience events featuring many athletes and well-being-oriented celebrities will be held daily.

Left: Adidas jacket ¥43,200, pants ¥17,280, backpack ¥25,909
Right: The North Face coat ¥39,960, shirt ¥14,040

The "Fashion" category, which focuses on the latest fashion trends overflowing with a sporty spirit, features a set-up suit jointly developed by Adidas and Isetan Men's, the new Ellesse line Authentic Athletic debuting this fall, Adidas by Stella McCartney which combines innovative technology with modern design, and the Orphe shoes which have built-in full-color LEDs and emit a vivid light. The North Face "Unlimited" line, which proposes highly convenient everyday wear for urban dwellers, is also not to be missed.

Left: Isaola Down Blouson ¥129,600
Medium/and wander fleece jacket ¥39,960
Right: Burton Thirteen Outer Vest ¥61,560, Cut and Sewn ¥21,600 *Expected delivery mid-October or later.

Furthermore, brands that fuse "function and style" will be making their appearance one after another, such as Isaola from New York and and wander, which reinterprets and reinterprets the outdoor and fashion. Burton Thirteen, designed by Yosuke Aizawa, the designer White Mountaineering , which debuted last year, will also begin pre-orders for some of its Fall/Winter 2016 collection during the same period.

Left: The North Face Access Bag ¥39,960
Center/Under Armour compression wear: Left: Men's ¥4,320, Right: Women's ¥5,400
Right/Deportare Club Training Suit ¥38,880

Furthermore, "My Wellness Life at Isetan" will feature an incredible selection of gear for running and walking, yoga and fitness, training, and outdoor activities. Highlights include training suits from Deportare Club, developed by a group of personal training professionals, and Peak Performance, a Swedish outdoor brand with a distinct Scandinavian flair. Other must-see items include the uniquely printed yoga wear brand Amny from Canada and the department store debut of Electric & Rose, born in Venice, LA. Under Armour will also be available for a limited time during the event.


This event, which aims to enhance wellness lifestyles through the "power of food," will feature live cold-pressed juice making using fresh, carefully selected vegetables and fruits from Shimokitazawa, as well as the first appearance in Tokyo of Tamachan Shop, a natural food specialty store from southern Kyushu. This is also a unique opportunity to find a variety of items that support different aspects of your life, such as training machines, oxygen capsules, and hydrogen generators for baths.

"I want to enjoy fashion even in the sports field!" and "I want my everyday fashion to be more sporty and comfortable!" With both of these desires growing stronger, "My Wellness Life at Isetan" offers a new world where sports and fashion merge. Discover "the best version of yourself" with a healthy and beautiful lifestyle for both mind and body.

Don't miss the casual events planned for the days, such as yoga lessons and talk shows.


■Related Articles
Mitsukoshi Isetan and Adidas collaborate to develop a "suit"—Taiki, the top Asian model who has conquered the world's four major fashion weeks, wears Adidas.
・Introducing "Orphe," smart shoes that emit light in response to movement.

*All prices include tax.

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