French haute couture house GIVENCHY will open a limited-time pop-up store at Isetan Shinjuku Store, Men's Building 1F = Promotion area from Wednesday, September 7th. The store will be the first in the world to sell the GIVENCHY ESSENTIALS, a limited capsule collection that focuses on the basic line for the first time, designed by the brand's creative director, Riccardo Tisci.

GIVENCHY ESSENTIALS is the brand's first limited-edition collection based on a Japanese concept.

GIVENCHY ESSENTIALS is also running a campaign featuring Japanese models of various ages. All of these visuals, shot in Paris, use unique Japanese landscapes as backgrounds, resulting in truly valuable artwork that emphasizes the brand's admiration for Japan. In addition to the visuals, ISETAN MEN'S net will also be releasing a film created specifically for the campaign on a special page . Be sure not to miss it.

Riccardo Tisci talks about his deep affection for Japan, which is embodied in "GIVENCHY ESSENTIALS"

The Givenchy Essentials pop-up store will open on Wednesday, September 7th at Isetan Shinjuku Store, Men's Building 1st floor = Promotion area. How did this limited collection, which can be seen as an homage to Japanese culture that Creative Director Riccardo Tisci deeply admires, come to be? And how does Japan, and Tokyo in particular, appear in his eyes?

This collection, which strongly expresses Ricardo's feelings for Japan, focuses on basic elements that can be considered the aesthetic of the brand, such as street style and couture spirit. It expresses a duality that mixes contrasting elements, such as the delicate elements of haute couture combined with the urban feel of street style.
For example, he might combine a distressed T-shirt with delicate organza fabric, or place red elements on a black surface... These are always sophisticated and original elements reminiscent of Japan in Ricardo's mind, and are by no means outlandish.

His love for Japan is expressed in the print "I FEEL LOVE JAPAN" on his "Essentials" bag.

Left/Cap 49,680 yen
Middle front / Clutch bag 102,600 yen
Nakaoku/Backpack 163,080 yen
Right/Clutch bag 102,600 yen

"Japan is a rare country that has always provided me with strong inspiration. That's why I supported this collaboration and created my own straightforward and authentic image of Japan. For example, my friends who live in Japan know what suits them and always have a touch of luxury and sophistication. These are exactly what I was looking for in this "Essentials" collection, which expresses the best balance between great style and luxurious elegance."

Backpack 153,360 yen

As Ricardo himself explains, the collection's delicate nature and avant-garde prints, such as the baby's breath flowers with red dots reminiscent of the Japanese flag, are an homage to Japan.

For this campaign, GIVENCHY ESSENTIALS has launched an advertising campaign themed "Urban & Iconic," featuring models of all ages and genders. Against a backdrop symbolizing classic Japan, the campaign expresses a unique worldview through a mix of "Essentials" and traditional Japanese kimono.

Isetan Shinjuku Store, Men's Building Exclusive Items Featuring Japanese Culture such as the Japanese flag and baby's breath have been unveiled.

Add a touch of style to your outfit with backpacks, clutch bags, and caps featuring the "GIVENCHY" logo and star motif.
Left: Cap 49,680 yen , Backpack 163,080 yen , Clutch bag 102,600 yen each [All items are available exclusively at Isetan Shinjuku store]
Right: Clutch bag 98,280 yen , backpack 204,120 yen , sneakers 81,000 yen [All items are available exclusively at Isetan Shinjuku store]

[Video] Campaign video for "Givenchy Essentials" released! Featuring Mari Natsuki, Kozue Akimoto, Yuka Manami, and others.

The GIVENCHY ESSENTIALS pop-up store is fast approaching. This first-ever collaboration with Isetan Shinjuku will feature a limited capsule collection that will be released worldwide before anywhere else, as well as many exclusive items that can only be found at Isetan Shinjuku Store, Men's Building . A special campaign video has now been released ahead of the store's opening on Wednesday, September 7th.


Creative director Riccardo Tisci has established a new style by incorporating street elements into classic fashion wear. While maintaining his own unique style, he is a pioneer in quickly understanding the needs of modern people who seek comfort in their clothing. What Riccardo loves most are "real people," and he emphasizes that inspiration from the streets is essential for a designer.

Filmed in Paris, the campaign features actresses Mari Natsuki and Kozue Akimoto, as well as Yuka Manami, Devon Aoki, Taiki, and many other models who were cast on the streets. Set against Japanese landscapes and using traditional kimonos as props, the campaign unfolds a unique world in which Ricardo's collection is interwoven with Japanese elements.

This collection, which can be seen as an homage to Japan, incorporates red dots reminiscent of the Japanese flag and the message "I FEEL JAPAN." The campaign features styling using traditional Japanese accessories such as kimonos, face masks, and kites, expressing Ricardo's own admiration for Japan. Ricardo, who is greatly influenced by the styling of people on the streets, is likely looking forward to seeing how people in Japan will wear GIVENCHY ESSENTIALS in a real street style.

[Opening Report] The store is entirely "pink"! GIVENCHY 's limited-time store, filled with love for Japan, has opened.

GIVENCHY opened a limited-time pop-up store at Isetan Shinjuku Store, Men's Building 1F = Promotion area from Wednesday, September 7th. At this store, the GIVENCHY ESSENTIALS limited capsule collection, which focuses on the basic line for the first time under the direction of Creative Director Riccardo Tisci, was launched for the first time worldwide. The store will be open until Tuesday, September 13th.

The red and black clothing, which stands out against the pink metro tile interior, exudes a refined elegance characteristic of a couture house, even amidst street style elements.

GIVENCHY ESSENTIALS is the brand's first limited collection based on a Japanese concept. This collection, overflowing with respect for Japanese culture, which creative director Riccardo himself deeply admires, expresses GIVENCHY 's unique urban style using "Givenchy Black" as well as red, which represents good fortune in Asia and passion in Europe, in its color palette.

The store, which adopts the latest men's store concept, uses modern "metro tiles" reminiscent of the Paris Metro to evoke the image of a clean gentleman, while the walls are covered in pink, the key color of GIVENCHY ESSENTIALS women's wear, expressing the beauty of duality that mixes contrasting elements, which is also a core philosophy of the brand.

The collection features a baby's breath motif with red dots inspired by the Japanese flag, along with a strong and direct message of "I FEEL LOVE JAPAN" and GIVENCHY 's iconic star motif, creating a powerful lineup. These elements are incorporated into approximately 60 items, including ready-to-wear (RTW) shoes, leather goods, accessories, and shoes, some of which are exclusive to Isetan.

Furthermore, Isetan Shinjuku Store, Men's Building 1st floor = Promotion store has installed Galaxy's wearable device "Gear VR". This VR takes you on a virtual trip to the Paris haute couture salon, the source of GIVENCHY 's creativity since its founding in 1952. You can experience this special space, which you wouldn't normally be able to visit, through 360-degree video, and even see the couturiers at work.

We encourage you to take this opportunity to experience the latest world view that GIVENCHY embodies, infused with Ricardo's love for Japan.

Event Information

GIVENCHY ESSENTIALS Pop-up Store □ September 7th (Wed) - 13th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

inquiry
Isetan Shinjuku Store, Men's Building 3rd Floor = International Designers
03-3352-1111 (main representative)