"ISETAN JAPAN SENSES" is a store-wide campaign at Isetan Shinjuku Store that showcases the best aspects of Japan as new values to both domestic and international audiences. At Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence, we will be introducing PCB ART moeco, which repurposes electronic circuit boards into everyday items with unique ideas.


Denshi Gihan Co., Ltd., a manufacturer and distributor of electronic equipment, was founded in Osaka in 1976. The company president, who had been fascinated by the artistry of the regular wiring patterns of electronic circuit boards since childhood, considered how to find new value in the company's core technology, and arrived at the idea of using electronic circuit boards in the design of everyday items.
This led to the birth of PCB ART moeco, a brand that elevated electronic circuit boards to an aesthetically pleasing, industrial design.

*The image is for illustrative purposes only.

The products currently available include iPhone cases and IC card cases featuring subway maps of Tokyo, Kansai, and other areas designed onto circuit boards using electronic circuits. The FLASH series incorporates features such as LEDs that light up without a power source, showcasing the dedication of a circuit board manufacturer.
During this period, we will be showcasing business card holders and money clips made with electronic circuit boards, as well as IC card cases and cases for iPhone 6, iPhone 6s, and iPhone 6 Plus from the FLASH series.
Please experience firsthand the passion of our creators who are committed to engaging with the technologies that have supported Japan's unique manufacturing traditions and offering new value.

PCB ART moeco/Moeco Pop-up Store
□Wednesday, June 29th to Tuesday, July 12th
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

*iPhone is a registered trademark of Apple Inc. iPhone devices are not sold here.
*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)