From Wednesday, June 22nd, Nudie Jeans, a denim brand from Sweden, will open a limited-time pop-up shop on the 6th floor Isetan Shinjuku Store, Men's Building , in the Contemporary Casual section. The pop-up will run until Tuesday, June 28th.
Founded in Gothenburg, Sweden in 2001, Nudie Jeans' brand concept is "second skin," and it focuses on denim that fits the wearer's legs and tops that complement denim. The brand actively engages in environmentally conscious manufacturing, and in recent years, all of the cotton used in its products has been organic cotton.


This pop-up store brings together the limited-edition "Summer Collection," which is only available at select stores. In addition to summer items such as T-shirts and short-sleeved shirts that are not usually carried, the collection features a wide range of white denim pieces with "Blue x White" as the key color, inspired by the scenery of Gothenburg, Sweden, the birthplace of Nudie Jeans.


The collection features styles such as short-sleeved shirts with Japanese patterns paired with the brand's signature dry denim (left photo), and short-sleeved shirts with fine cross prints paired with striped long-sleeved tees (right photo). The collection proposes smart-lookingコーディネートs that combine patterns while maintaining the theme colors of "Blue x White." In addition, the cool image of the off-white set-up paired with a blue cut-and-sew top (center photo) is one of the stylings that symbolizes this collection.

Nudie Jeans Pop-up Store □ June 22nd (Wed) - 28th (Tue), 2016
□ Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)