Starting Wednesday, June 15th Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators will be hosting a RICK OWENS promotion, launching the 2016 Fall/Winter Men's Pre-Collection.

The brand's theme for this season is the "Mastodon," a creature similar to a mammoth that is said to have lived until about 10,000 years ago. The collection began on the runway in a decadent space shrouded in darkness, with concrete pillars standing in rows, and illuminated by a single ray of light, creating a cave-like atmosphere.
The collection featured looks reminiscent of the Stone Age, such as garments entirely covered in fur, as if worn by primitive humans, and tops with the front panels crossed from the right shoulder to the left hip. Many of the pieces also showcased Rick Owens' signature silhouettes, including dresses, knee-length coats, and long knitwear. Wide-leg trousers with large pockets, seen in almost every look, added an accent to the overall show, while classic items like trench coats and double-breasted jackets provided a sense of balance.


The color palette centers around Rick Owens' signature dusty tones such as black and gray, with a new accent color, "MacArthur-Bordeaux." The materials also feature a distinctive use of long-pile, textured fabrics reminiscent of mastodon fur, including moleskin, shaggy, mohair, and shearling. The pre-collection will also feature a variety of materials used in classic bomber jackets and leather jackets.


The latest collaboration with adidas Originals features the "SHELLTOES," an elevated version of the brand's iconic "PRO MODEL" (scheduled for release in late August to early September). The leather has been specially treated to create a cracked, textured look, making it one of the items that symbolizes the Mastodon theme.

Rick Owens Promotion □ June 15th (Wed) - 21st (Tue), 2016
□ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators

inquiry
03-3352-1111 (main representative)