From Wednesday, May 18th, Isetan Shinjuku Store, Men's Building 1F, Men's Accessories will host a pop-up store for the New York-based skincare brand SULA NYC. This event will offer a limited-time sale of body and face skincare items, including three new airless pump-type argan oils for body, and the classic 20ml glass bottle series.


A new size of body oil serum is now available.

Founded in 2009 in Manhattan, New York by Patricia Reinders, SULA NYC is a genderless organic skincare brand for all ages, featuring carefully selected organic argan oil from Morocco as its main ingredient, and luxuriously blended with natural ingredients from Suriname in South America. Traditional Moroccan argan oil, known as the "golden oil," embodies SULA NYC's three core principles: its appealing natural fragrance, its manufacturing process that preserves as many beauty ingredients as possible, and its packaging that maintains high quality.

Furthermore, this body oil, based on high-quality 100% organic argan oil, can be used for moisturizing after bathing or as a bath oil. The brand's original three fragrances, blended by a Swiss perfumer, not only moisturize the skin but also provide a soothing aroma and are recommended as a subtle fragrance that emanates from the skin.
"Keeping your skin soft with simple, New York-style skincare"—that's the healthy and beautiful anti-aging care* that Sura NYC aims for.

(From left)
"AMAZON DEW" (50ml) 9,990 yen
"FRUIT OF DESIRE" (50ml) 9,990 yen
"TOKYO MOONLIGHT" (30ml) 7,020 yen


The familiar 20ml trial size

During the pop-up event, we will also be introducing the brand's signature modern and simple 20ml glass bottles. These trial sizes are easy to carry and useful for skincare on the go, such as when traveling, making them an affordable size that is easy for those who are new to Sura NYC to try. We have three types available: a bottle of 100% organic argan oil that can be used all over the body, including the face, as it has no added fragrance; a bottle of the popular Amazon Dew fragrance; and a bottle of facial serum that combines organic argan oil with natural oils containing beauty ingredients.

(From left)
“ACTIVE EDITION Unscented” (20ml) 4,266 yen
"AMAZON DEW" (20ml) 4,266 yen
"FACE SERUM" (20ml) 5,346 yen

*Aging care = care appropriate for one's age

SULA NYC Pop-up Store □ May 18th (Wed) - 24th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

*All prices include tax.

inquiry
03-3352-1111