Ernesto's special order event, which gains increasing popularity with each season.

Ernesto is a brand founded by Enrico Messadori, designer of Gianfranco Bomezadori, an Italian suit manufacturer in Parma that also handles OEM production for luxury brands, and Vincenzo Reggiani, owner of the renowned Italian shop "LACERBA" in Rimini. Based on the concept of "creating fun and playful jackets," they offer unique jackets that use materials typically found in women's wear and feature bold, large patterns.

On Saturday, February 13th, Isetan Shinjuku Store, Men's Building 5th floor, Business Clothing "Trend Selection" will be hosting a special order event, similar to the one held last September which was met with great success. Designer Enrico himself will be in attendance, making this a fantastic opportunity to order not only from this season's collection but also from fabrics he has personally selected from past archives.


From this season's collection. Every season, Ernesto, whose unique and original fabrics attract attention, drew inspiration from "Africa." He incorporates original patterns derived from ethnic costumes, as well as the earthy colors and scents reminiscent of the African landscape, into his jackets.

The melange fabric, which utilizes a wide range of colors and has just the right amount of nep texture, is a testament to Ernesto's exceptional sense of style. True to his Italian tailoring roots, the jacket is made using a technique called "senza interno," which means it has no shoulder pads or interlining, resulting in a light and comfortable feel like a cardigan. A wide variety of jackets are available at Isetan Shinjuku Store, Men's Building .