From left to right: OTSUKA SHOTEN, OTSUKA LIMITED, OTSUKA SINCE 1872

Starting the new year with a custom-made item brings good fortune.

Since its founding in 1872 (Meiji 5), Otsuka Shoe Co., Ltd. has established a new culture of Western shoes in Japan and continues to pursue shoes that fit Japanese feet. The "Otsuka Shoe Order Festival," where you can personally order shoes from Otsuka Shoe Co., Ltd.'s three lines, will be held from January 3rd (Sun) to 12th (Tue), 2016, at the Men's Shoes section on the first basement floor Isetan Shinjuku Store, Men's Building .

OTSUKA BESPOKE, the pinnacle of hand-stitched tailoring, is an exclusive line available only at Isetan Shinjuku Store, Men's Building Personal order prices start from 324,000 yen .

The three lines available for order this time are: OTSUKA BESPOKE, the pinnacle of "hand-stitched" shoes, exclusively available at Isetan Shinjuku Store, Men's Building , and crafted by artisans in the hand-stitching department who have been making bespoke shoes since the company's founding; OTSUKA SHOTEN, the top line of machine-made shoes using the Goodyear welt method, which features many models that revive designs from the company's founding using today's lasts (shoe molds); and Otsuka since 1872, an entry-level line from Otsuka Shoe Co., Ltd., which uses leather from top overseas tanneries and carries out almost all processes in domestic factories, and is an original line of Mitsukoshi Isetan.

The top-of-the-line machine-made Goodyear welted shoes from OTSUKA SHOTEN (大塚商店) start at 78,840 yen for personal orders. Delivery approximately 5 months after ordering.

For this personal order fair, we are offering a wide selection of leathers, with approximately 15 designs and 3 lasts, all using the same last, sole, and leather across Otsuka Shoe Co.'s three shoe lines. While the three lines are usually displayed in separate sections, this time you can try them on and compare them.

Furthermore, this fair offers a special opportunity to order hand-dyed (painted) items using undyed crust leather from the French company Annonay!

Mitsukoshi Isetan original Otsuka since 1872. Personal order price starts from 41,040 yen .

This personal order fair brings together for the first time three lines: Otsuka Limited, where you can fully experience the history and technical prowess of Otsuka Shoe Co.; Otsuka Shoten, which produces Japan's proud "button boots" and other famous shoes; and Otsuka since 1872, which offers leather shoes with excellent cost performance.

As you begin the new year, why not start the year with a custom-made pair of shoes, instead of the traditional New Year's calligraphy? Happiness is sure to come to you, starting from your feet.

Otsuka Shoemaking Order Festival
January 3rd (Sun) to 12th (Tue)
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes

*All prices include tax.

inquiry
03-3352-1111 (main representative)