EVENT
2015.10.09 update

BETTANIN & VENTURI | Pattern Order Event Held, Featuring Unique Manufacturing Methods and Careful Shoemaking with "Nine-Part Construction"


Founded in 1850, BETTANIN & VENTURI is a shoemaker based in Verona, Italy, with a 160-year history. Led by the fourth generation, Giuseppe Venturi, the company utilizes a wide range of construction methods, including Norwegian, Goodyear, and McKay, resulting in a diverse range of designs and high-quality craftsmanship. They also continue to produce shoes with meticulous care, using the "90% handcrafted" method, where 90% of the shoemaking process is done by hand. On Saturday, October 10th, and Sunday, October 11th, Alberto, the son of owner Giuseppe and the right-hand man who carries on the tradition, will be visiting the store. Alberto is known as the "hand of God" in Italy.

BETTANIN & VENTURI is the origin of Norwegian welt construction and the only brand to inherit the Cadenon welt technique, which can only be performed by the Bettanin family. This traditional method, passed down through the Bettanin family for 160 years, is more labor-intensive than the Norwegian welt method, and the shoes finished using this method are robust and require highly skilled craftsmanship. Orders can, of course, be placed at this bespoke event. We will offer a wide variety of styles, using high-quality cowhide tanned specifically for this brand, as well as various exotic leathers.


What kind of shoes best showcase the appeal of BETTANIN & VENTURI?



These classic boots from BETTANIN & VENTURI utilize the 222 last, which combines a plump yet smart aesthetic. Handcrafted using the Goodyear welt construction method, Giuseppe Bettanin himself meticulously stitches each stitch, resulting in a handcrafted, rustic feel. Unlike the elongated toe typical of Italian shoes, these feature a shorter, rounded nose. Perforations adorn the toe, maintaining a perfectly balanced silhouette. The surprising lightness and exceptional fit are also key features. This model truly embodies the brand's distinctive style.
"1101 TM Anticate" 162,000 yen (tax included)




This shoe utilizes the Norwegian welt construction method, a specialty of Mr. Bettanin. The last is the classic Barracuda. The elegant last, crafted with the skill of a top-class artisan, combined with the robust Norwegian stitching, creates a shoe that exudes an overwhelming aura. The insole is three-dimensional and cushioned, resulting in a soft and comfortable fit. "311 Nero Tramonto" 248,000 yen (tax included)

BETTANIN & VENTURI Pattern Order Event
□ October 10th (Sat) & 11th (Sun), 11:00 AM - 7:00 PM
□ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
□On the day of the order event, Giuseppe's son, Alberto, is scheduled to visit the store.
*Please note that visits may be canceled or changed due to unforeseen circumstances. Also, the staff may be absent at certain times. Thank you for your understanding.
□ Order Details
■Wooden molds: 4 types ■Designs: 100 types ■Materials: 4 types ■Colors: 30+ colors
■Price: From 119,232 yen (tax included) for the "McKay construction," from 174,960 yen (tax included) for the "Goodyear welt construction," from 298,080 yen (tax included) for the "Norwegian welt construction," and from 378,000 yen (tax included) for the "Cadenon construction."
■Delivery: Approximately 6 months later
inquiry
03-3352-1111 (main representative)

Related Articles

Popular Products