The 88th PITTI IMAGINE UOMO, one of the world's leading menswear trade fairs, was held in Florence, Italy, from June 17th to 20th, under the title "PITTI COLOR." Over 1,000 brands from approximately 30 countries participated, and around 30,000 buyers and press representatives from various countries attended. The event was bustling with excitement and energy every day.

"Color is an important factor in fashion, and at the same time, it's something that evokes the most emotion."

As the organizers themselves stated regarding the theme, it's true that first impressions are 80% based on appearance. No matter how well-made or comfortable a garment is, the initial impression it makes is crucial. This year's PITTI really made me realize the immense potential of color in fashion.


I touched on the topic of color in my previous report, so this time I'll talk about materials and items. In recent years, "relaxed casual" has become a key word in the Japanese business scene, and as a result, there are very few traditional suits being offered here at PITTI. Originally, in Italian culture, bespoke tailoring, known as su misura, is the mainstream, and ready-made suits don't receive much attention. For this reason, a characteristic of PITTI is that there are many jackets and suits offered overall.
One notable trend I noticed was the increasing number of jackets and shirts with indigo as the base color, such as denim, as well as knit and jersey-based sets. I felt that the quality of each item was becoming significantly higher.


Band-collar shirts, a trend this season, were frequently seen being worn at the venue and are expected to remain popular next year. Bagutta offers a wide variety of options ( left photo). Also noteworthy are these (right photo) stretch-material pleated pants from BERWICH, which look like basic wool slacks.


One of the things to look forward to is the denim series from CIRCOLO 1901, which will be available at Isetan Men's from the autumn/winter season (top photo). Also, GIGI, another popular brand at Isetan Men's, has received high praise from various media outlets for its "outstanding quality" (bottom photo). The lineup has a relaxed feel yet a solid foundation, making the purchasing process quite challenging in a good way. In any case, we are looking forward to introducing this year's exciting "PITTI" fair to everyone as soon as possible.


At the venue, there was also a booth for Yoko Tanimoto's "PITTI PEOPLE," with whom we collaborated at the previous fair (top photo) (bottom left photo). This time, an attendant team also accompanied us (bottom right photo), gathering requests from customers and information that we might be able to offer in the future. Many people may not know this yet, but Isetan Men's offers a reservation-only service where staff with specialized knowledge are available to assist you with your shopping, regardless of the floor, so please feel free to ask us anything.

And finally, the greatest appeal of "PITTI IMAGINE UOMO" is that you can experience the trends of the Spring/Summer 2016 season while also getting a feel for the real trends of this season. Many designers, buyers, and editors, often referred to as "fashion people," come to the " PITTI" venue from all over the world, and even in the streets of Florence, everyone you walk by looks stylish. I feel that the culture of knowing your own size well, enjoying colors and materials, and complimenting and elevating each other's fashion is one of the important points for Japanese people.

That concludes my report on "PITTI IMAGINE UOMO".

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[Day 1] Pitti Uomo, the world's largest men's fashion trade fair, opens; Isetan men's buyer reports from the scene.
[Day 2] Buyers report from the scene at Pitti Uomo, the world's largest men's fashion trade fair.

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