David Frossard, founder of "Liquid," a boutique in Paris's Marais district that carries numerous niche fragrances, proposes a new approach to niche fragrances. His goal was to create a "perfume like a white T-shirt." Simple yet high-quality. Classic yet uncompromising in its finish. And a fragrance to wear when you want to spend a comfortable time. From a fragrance to captivate others, to a fragrance to make yourself feel good.
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3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM
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![[Feature] Unveiling at the festival honoring the patron saint of "leather"! 12 top leather shoe brands selected ISETAN MEN'S | Saint Crispin's Week 2026 [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/0aed505e5dea1dfcb73762f0181e999c.jpg)
3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM
!["Resonance - A Dialogue Between 'The Little Prince' and Berluti" POP-UP STORE [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/10/984959f2b26654d08bb1850aff644592.jpg)
![TEATORA | Event featuring a wide selection of outerwear. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/11/7c60dfbaacd8f1baf6d6c3e2a405fa3f.jpg)
![Low Life Factory, a ceramic artist couple from Gunma Prefecture, is holding a pop-up event featuring an exhibition and lottery sale of their flower pots! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/11/02f8a15550bade41e75cf62dc2b43ae0.jpg)
![Aconi | For Fall/Winter 2026, we'll be showcasing a wide range of eyewear inspired by vintage items! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/10/05149c17d22e7a0d0229f243637fcb77.jpg)
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Explore our serial articles that you'll want to read from the very first post!
The official Mitsukoshi Isetan online store offers popular items and limited-edition products unique to department stores. We also feature recommended men's content, including how-to articles and item showcases.
Interviews and recommended items!
Isetan Suitcase, which opened in April on the first basement floor of the Isetan Hall in Isetan Shinjuku, allows you to compare and consider various brands to suit your travel purpose and style. This article focuses on sizes under 40L and summarizes th
Fashion questions and HOW-TOs!
Have you ever been suddenly asked to attend a wake or funeral and thought, "I don't know what to wear!"? At such an event, it's important to be respectful and show proper etiquette to the deceased. But what's the difference between the attire for a wake a
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1 min walk from Tokyo Metro Marunouchi Line Shinjuku-sanchome Sta.
3 min walk from Toei Shinjuku Line Shinjuku-sanchome Sta.
5 min walk from JR Shinjuku Sta. / 7 min walk from Odakyu Line Shinjuku Sta.
7 min walk from Keio Line Shinjuku Sta.
5 min walk from Seibu Shinjuku Line Seibu-Shinjuku Sta.
10 min walk from Toei Oedo Line Shinjuku-nishiguchi Sta.
2 min walk from Tokyo Metro Fukutoshin Line Shinjuku-sanchome Sta.
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