FRAY| BRAND INDEX | ISETAN Shinjuku Men's Official Media

FRAY

Founded in 1962 by Lucia Pasin Landi, the current president, who inherited a lace factory in Bologna, northern Italy from her Swiss grandmother, FRAY is a shirtmaker belonging to the Classico Italia Association. FRAY shirts are created through a fusion of handcrafted work by skilled artisans—a skill now said to be rare—and machine work. Using carefully selected high-quality fabrics, the delicate and graceful silhouettes born from meticulously considered and precise cutting exude refined elegance. This is why it is considered one of the finest machine-made shirts.

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[Explanation] A professional explains appropriate attire and etiquette for men attending wakes, funerals, and memorial services. | Isetan Shinjuku Store

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FRAY

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ISETAN Shinjuku Men's Building 3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111 Hours: 10:00 AM - 8:00 PM

ISETAN Shinjuku Men's Building
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM