Nayuta Chocolatasia, a chocolate brand originating in Asia and created for Asians, opened its first store at ISETAN The Japan Store Kuala Lumpur in Malaysia. Using primarily Asian cocoa beans and pursuing flavors tailored to Asian tastes, Nayuta Chocolata
This is truly "edible cacao," made simply by roasting cacao beans. It offers a different experience from the chocolate you usually eat, with a nutty texture that lets you enjoy the flavor of cacao. You can shell them yourself or crush them and use them in
Actually, sake also pairs well with chocolate. In particular, kijoshu, which is brewed with sake instead of water to create a rich sweetness, is an exceptional match! So this time, we paired kijoshu from Nanbu Shuzo, the brewery that produces the famous F
Cacao nibs, which are gaining attention as a superfood, are actually the endosperm of the cacao bean. While they are generally seen as small granules, they are made by removing the skin from roasted cacao beans and crushing the endosperm into chips. Their
"Bean to Bar" is a chocolate-making approach where the entire process, from sourcing the cocoa beans to roasting, grinding, and finishing the chocolate, is carried out in-house. Its appeal lies in the fact that it's practiced not only by chocolatiers but
Cacao, the raw material for chocolate, is a fruit that grows in tropical and subtropical climates. Isn't it a little surprising that cacao is a fruit? The cacao fruit, which grows directly from the trunk, has a rather unusual appearance. Inside, there is
3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM
![ASICS SportStyle | New colors added to popular series! Pop-up store featuring exciting new products. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/21a6a42bd3b09193006e047f77a67274.jpg)
![A PRESSE | Pop-up store featuring a wide range of items from leather jackets and sweatshirts to beanies! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/404ccfb09df3649fd7e85cbfba7aa223.jpg)
![NICENESS is holding a POP UP event! The theme for their Fall/Winter 2026 collection is "Aesthetic Dissonance" [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/febc8abd571506984d67dd5c05dd528d.jpg)
![[Updated September 28th (Monday)] PLAY COMME des GARÇONS | MARKET PLAY | Isetan Shinjuku Store](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/00a0b96c84b31c89d629a795519bae27.jpg)
![[Updated August 31] Following last year's success, "VISVIM HARMONIOUS PROCESS," an event exploring VISVIM's manufacturing process, will be held again this year at Isetan Shinjuku Store.](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/08/ae40b54be8eacb30f614b9487a949e73.jpg)
![Autumn/Winter 2026 Trends: Men's Coats & Outerwear Special Feature [Mitsukoshi Isetan Online Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/09/650c42b9f5dbd308bb372d1d276d27d1.jpg)
![[Updated September 1st (Tue)] AUTRY | Stray Kids' Changbin's capsule collection will be available for pre-sale at Isetan Shinjuku!](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/08/f1f5a7138e3b23a7ffa30d0077801126.jpg)
3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM
![ASICS SportStyle | New colors added to popular series! Pop-up store featuring exciting new products. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/21a6a42bd3b09193006e047f77a67274.jpg)
![NICENESS is holding a POP UP event! The theme for their Fall/Winter 2026 collection is "Aesthetic Dissonance" [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/febc8abd571506984d67dd5c05dd528d.jpg)
![[Eyewear] Isetan Shinjuku Store is hosting the first-ever pop-up store in Japan for Moldism, a factory brand from Sabae. Numerous other Japanese-made eyewear brands will also be featured.](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/4422603000be11812913d008b2b65c39.jpg)
![100 Years of Eyewear Making in Sabae | Sasaki Presents a Wide Range of Eyewear in One Place! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/78217d9002cf9f909d4ac973cdac1177.jpg)
![[Updated September 28th (Monday)] PLAY COMME des GARÇONS | MARKET PLAY | Isetan Shinjuku Store](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/00a0b96c84b31c89d629a795519bae27.jpg)
![Sanyo Coat | Pre-sale of collaborative items commemorating the 80th anniversary of the company! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/e9556b6929f3d0eeb431bf585d664a16.jpg)
![Introducing Kirijang, a reversible jacket from Kiryu City, Gunma Prefecture, that fuses traditional crafts and art! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/09/aacbe8c77409ade6600dec84b422b029.jpg)
Explore our serial articles that you'll want to read from the very first post!
The editors of Isetan Men's Net have compiled the content they find most interesting! We update information on clothing, food, and lifestyle from Isetan Shinjuku Store, Nihonbashi Mitsukoshi Main Store, and more every day!
Interviews and recommended items!
Having a convenient and stylish bag is a great way to add a touch of flair to your commute or weekend fashion. There's a wide variety of bag designs available, from lightweight mini shoulder bags and mini tote bags that hold just the essentials, to drawst
Fashion questions and HOW-TOs!
Men's scarves (neckerchiefs and stoles) are particularly popular items during the transitional seasons of spring and autumn. Many people want to incorporate them into their outfits, but may be wondering, "What size should I choose?" or "How can I tie it t
Access
1 min walk from Tokyo Metro Marunouchi Line Shinjuku-sanchome Sta.
3 min walk from Toei Shinjuku Line Shinjuku-sanchome Sta.
5 min walk from JR Shinjuku Sta. / 7 min walk from Odakyu Line Shinjuku Sta.
7 min walk from Keio Line Shinjuku Sta.
5 min walk from Seibu Shinjuku Line Seibu-Shinjuku Sta.
10 min walk from Toei Oedo Line Shinjuku-nishiguchi Sta.
2 min walk from Tokyo Metro Fukutoshin Line Shinjuku-sanchome Sta.
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